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Analysing 5,000 detailed online interviews with new and expectant mothers, the Project Kinder report is the most in-depth study ever undertaken in the UK for the infant nutrition market.
Allegra Strategies reveals that the 2011 UK infant nutrition market is estimated at £778.5m. From this, baby food and drink account for 48% of the market and is valued at £368.9m, whereas formula milk represents 37% at £290.4m and feeding equipment is 15% at £119.2m. The market is expected to reach just under £860m by 2014.
Unlike the baby travel equipment and nursery furniture sectors that have been significantly affected by difficult trading conditions, the infant nutrition sector continues to thrive.
Baby feeding decisions are mostly made prior to giving birth and influence future shopping behaviour. Today’s mothers are savvy and information hungry.
They fully embrace social media, websites and online blogs as 95% of expectant mothers join on average 7-8 baby clubs.
The majority of mothers make decisions about feeding prenatally, with 86% of women purchasing feeding equipment before the baby is born.
Within the feeding equipment sector, the key market trend is to offer innovative products that simulate nurturing habits, mimicking breastfeeding.
Breastfeeding mothers base their purchase decision on factors such as bottle teat shape.
Tommee Tippee and Philips Avent are dominating the feeding equipment market with 66% of mothers owning Tommee Tippee tableware. Smaller innovative brands such as Medela are entering the sector to cater for the high end market.
For more information on this report contact Allegra Strategies 020 7691 8808 or visit www.allegra.co.uk
from Nursery Online
#WOW Chillipeeps is a Jacqueline Gold’s Women on Wednesday Winner
What @Jacqueline_Gold said to us…
@chillipeeps I love meeting women who have encountered a problem and gone out and created a solution – true entrepreneurial spirit.
@chillipeeps your welcome, great idea and well deserved, hope you have a great week
Thanks Jacqueline
Since we launched in September, we have been incredibly busy. We went to Manchester Baby Show, Kind und Jugend Koln, Baby Show for Trade and the Baby Show Earls Court, We’ve signed up distributors Hippychick in UK, Xplorys in Benelux and 4P in Sweden. We’re busy on the next version of the product and increasing capacity in preparation for more distributors. 2012 is going to be a busy year.
HUGE thanks to you all for loving the Chillipeeps teats as much as we do. Claire
The multi-award winning Chillipeeps teats are finally ready for sale and we are thrilled and very excited to be introducing them to the public at the Manchester Baby Show Stand E76, Sept 2-4, 2011
£4.99 each or launch price of 2 for £9.00
A genius little product for when you are on the go, invented by a mum, the Chillipeeps adapter is made in Britain (the Silicone teat is made by Canpol Babies).
We hope you love it as much as we do!
Claire
We’ve had an incredible couple of months!
We were really sad to have lost our manufacturer after they went into administration, the day before we were going down to press the button go with them. This sent the team into overdrive as we went looking for new manufacturers and although I am extremely sad that they went into administration, I believe in fate and things happening for a reason. We have now found the most fabulous manufacturers who have started to produce the new Chillipeeps teats.
The Chillipeeps teats will be showcasing and for sale to the Public and Trade at:
The Baby Show, Manchester - 02-09-2011 to 04-09-2011, Public Show
The Baby Show, London Excel – 28-10-2011 to 30-10-2011, Public Show
Kind und Jugend, Cologne – September, Trade Show
The Baby Show for Trade, London - October, Trade Show
We will be in touch with all retailers that have expressed interest prior to this date and look forward to seeing the Chillipeeps teats in your stores soon.
HUGE thanks to all, we hope you love the new Chillipeeps Teats in the new look packaging as much as we do!
See you at a show.
Claire x
